Ingredients
Equipment
Method
- Step 1: Gather Your Goods: Grab a dry, medium-sized bowl.
- Step 2: Dump It All In: Measure all ingredients (coffee, brown sugar, cocoa, salt, paprika, garlic powder, black pepper, and cayenne) and add them to the bowl.
- Step 3: Whisk Away: Use a whisk or fork to combine everything thoroughly, ensuring no clumps remain. Whisk for a minute or two until evenly distributed.
- Step 4: Jar It Up: Carefully transfer the mixed rub into an airtight container or clean spice jar. A funnel can help prevent spills.
Notes
Substitutions & Additions: Use about half the amount of fine salt if substituting coarse salt. Granulated sugar can replace brown sugar, but you'll lose some depth. Adjust cayenne for desired heat, or add chili flakes. Use smoked paprika for extra smoky flavor. Try adding mustard powder, cumin, chili powder, dried oregano, or thyme for variations.
Tips for Success: When using, don't just sprinkle; press the rub into the meat to help it adhere and form a bark. Always pat the meat dry before applying the rub. Allowing the rub to rest on the meat for at least 30 minutes (or overnight in the fridge for larger cuts) helps flavors penetrate.
Storage: Store the rub in an airtight container in a cool, dark pantry away from heat. It should stay fresh for about 6 months to a year. The coffee aroma may diminish slightly over time, but the spices will remain potent. Give it a sniff to check freshness.
Usage: This rub is versatile and works phenomenally on beef (brisket, steaks, roasts), pork (ribs, shoulder, chops), chicken, and even heartier vegetables like potatoes or corn on the cob before grilling or roasting. It adds depth and color without making the meat taste strongly of coffee.